Link Baiting and Your SEO in 7 Super Easy Steps that bring you success

Link baiting used correctly is a great SEO strategy. Creating traffic to your website or blog by generating content that others want to share is a not only a perfectly legitimate effort.  It’s frequently a dream come true for businesses trying to get attention. Use these tips to consider possible ways you can incorporate link baiting into your pursuit of improved SEO.

1. Develop a link baiting strategy

Begin to develop a link baiting strategy for your content by studying content you’ve received from others. Think about some of your favorite shared content.  I’m talking about content you couldn’t wait to send out to others. Write down in as detailed a form as possible what it was that appealed to you, how many others you wanted to share it with, as well as whether or not you can remember the original source of the content.

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2. Keep it simple

Keep the content simple if you hope to use it for link baiting. Ease of understanding, whether it’s something funny or informative, is critical for effective link baiting.  People typically don’t want to annoy their friends with content that takes too long to sift through or understand.

3. Do your research

Take time to research successful strategies that you may not have considered. Examples might be lists of the to five top whatever or an entertaining video with a message about your company.

4. Create great blog content

Try using your blog for link baiting by creating content you think users would want to share with others. Pay careful attention to the title you choose for your blog article. It’s very important, both as a means of getting reader attention and as a means of connecting your content to what readers expect be reading about. It should effectively accomplish both purposes.

Don’t worry about the extra time you spend trying to improve SEO this way.  It can save you plenty of time elsewhere. For instance, good link baiting can replace an email marketing campaign if your readers spread the word for you! That is far more powerful than you spreading the word to your email subscribers.

5. Use social media!

Make sure you use social media.  A brief post on Facebook or a Tweet to notify your audience about new content on your site is effective strategy. While the impact of social media on SEO can be indirect, social media has become very effective in getting traffic to your website or blog.  That, in turn, will increase your SEO rank.

6. Only use “white hat” strategies

Photo by Andrea Piacquadio

Never use tactics that might be considered illegitimate in your campaigns. The basic idea is for users to choose what content to share and they share it.  They do this with any pressure from you, other that what’s in the content a user chooses to share. You’ll often hear terms like “natural” used to express the concept of real people sharing content with one another to describe link baiting.

7. Experiment and track

Experiment with link baiting efforts. Try to generate content that will get shared by internet users.  This is a legitimate way to try to improve SEO. Make sure to keep track so you know what works well and what works even better. Always keep fine tuning everything you do.

Use these tips if you’re considering link baiting as part of your SEO strategy! It’s very effective if you put it into practice and stick with it.

Tell us about what you’re doing in the comment section. Remember to leave a link!

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