Increase Your Site’s Page Rank in 6 Easy Steps using Search Engine Optimization

Increase your Page Rank with Search Engine Optimization for online success. Here’s how to implement a spectacular search engine optimization  strategy to increase your website’s page rank, in 6 easy steps.  Search engine optimization, or more commonly, SEO, is the most effective way to bring organic traffic to your website.

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The main focus for search engine optimization on your site will be on your keywords, link building and image descriptions, or “alt text.”

The following article is short, so dig in.  It won’t take long.  You will learn how to put effective search engine optimization strategies into play.

The following tips and techniques are so easy, you can start using them on your site in the next few minutes.  This effective search engine optimization will give you the best page rank possible.

1. Find your present position

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It’s important to know where you are already positioned before doing any SEO work. Make a list of the top search engines and directories.  They start searching on them to see where you rank.

What page does your website show up on? Record your page ranking from each of the search engines and directories.  Then calculate your average rank by adding all these numbers together and then dividing by the number of search engines and directories you have checked.

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This will give you a starting point to work from. That way, you can develop trackable strategies to increase your page rank using effective search engine optimization strategies.

2. Use Relevant Keywords

A critical step to help increase page rank is to use relevant keywords throughout your site. Keywords are the terms people will use to search for information provided by your website. You want to use various different versions of the same keyword(s) throughout your website.

For example, if your website deals with boating, use keywords such as boats, boat maintenance, boat service, yachts, boat sales, etc. This helps more visitors find your site regardless of what terms they use in their search.  The result for you will be a higher page rank.

3. Link Building

Any time you read a good article about SEO, the subject of link building inevitably comes up. That’s because link building is one of the most effective search engine optimizing strategies there is. Effective link building must include relevant links to and from other websites. Links pointing at

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your site from other sites with similar content are like gold.  The search engines see them as indicators that your website is important to others in your field.

Another very important linking strategy is to include internal links within your own website. If you have a page or post that focuses on one specific product, link it to other pages within your site that could be of benefit to your visitors.

Going back to the boating example, if you have a page dedicated to boat maintenance, you could link it to other pages offering things like hull cleaners and bottom paint. That way, the search engines will pick up those additional pages when crawling your website and that will help to increase your page rank.

4. Create a sitemap

A sitemap of your website can be a really big help to your visitors.  At the same time, a proper sitemap increases page rank. It’s really easy to build a sitemap.  All you have to do is put a link map at the bottom of each page. That will make navigating through your website easier.

If you use a Content Management System (CMS) like WordPress, there are good plugins available that automatically create a sitemap for you, and they update it every time something new is added.  A website with a proper sitemap just about always achieves a higher page rank than one that doesn’t. Make sure your website always includes a sitemap.

5. Choosing a URL

When you go to chose the URL for your website, take your time. Use your keywords. This strategy helps internet searchers find your site easier. Even better, using keywords in your website’s URL results in a higher page rank.

6. Alt text in images

For some reason, many sites still forget to use alt text in their images.  Alt text was originally created for those who browse with images turned off, to increase their browsing speed.  They are also used for sight impaired apps that read the text to the user.

Search engines can’t “see” images on your pages, but they can read the alt text.  This is a short, relevant text within the html code for images appearing on your page.  The text provides a few details about the image.  Using keywords in the alt text is a very  important search engine optimization strategy.  Don’t overlook it!

Again, if you are using a CMS, it’s even easier to add an alt text to every image you place on your site.

Effective SEO is easy!

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As you have just read, there are a lot of easy and effective SEO tactics you can implement. All of them will help gain good exposure for your website. Put these 6 easy steps for effective search engine optimization into practice starting today, and you will notice the difference!

Remember that page rank is critical for the long term success of any website. This is especially important if you’re trying to monetize a blog or develop an ecommerce site. Take the time to do it properly, and the rewards will definitely make you smile!

What are you doing right now to increase your website’s page rank? Your comments and success stories are welcome, below! Remember to leave us a link!

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